Mark Boulton


CORE Principle and Marginal Gains

Excusing the dated production values, and Team Sky's troubles in the past few years, this is the best video i've found of Sir Dave Brailsford's explanantion of his CORE Principle, and Marginal Gains. A lot of which isn't just applicable to elite sport, but to all management.

Start a newsletter

When you have shipped a design system it's amazing how important communications around that system become. Robin has some fascinating insights into how a humble newsletter has increased the reach and engagement of the system at Gusto.

How the Financial Times is building mini-brands within the global FT

Great piece on the FT. One standout for me was the simple calculation they use for defining engagement, which has always been a tricky thing to quantify and track. With this equation, it defines a customer score. Sure, simple enough for the board room but actually it could be a really useful metric.

The key is something called RFV. That stands for recency, frequency, and volume, a measure of a reader’s habit and loyalty with the FT. More specifically, it’s made up of three variables: time since last visit (recency), number of visits in the last 90 days (frequency), and amount of counted content read in the past 90 days (volume). An algorithm uses those variables to score engagement. “We’ve seen double-digit growth in engaged subscribers for the last three years,” the company says.

Using Shortcuts app to add location data to my posts

Nifty little hack for getting your location data and posting it on your blog using the iOS Shortcuts app.

The Secret of Walt Disney's Creativity

This is a great piece on Disney. What started off as traits of Walt, can be turned into three critical roles in creative business decision making.

The Dreamer – the visionary who dreamt up ideas for films and business ventures. The Realist – the pragmatic producer who made things happen. The Critic – the eagle-eyed evaluator who refined what the Dreamer and Realist produced.

Opinion | Martin Scorsese: I Said Marvel Movies Aren’t Cinema. Let Me Explain. - The New York Times

Martin Scorsese on Marvel/Franchise films. Sound like modern web design to you?

And if you’re going to tell me that it’s simply a matter of supply and demand and giving the people what they want, I’m going to disagree. It’s a chicken-and-egg issue. If people are given only one kind of thing and endlessly sold only one kind of thing, of course they’re going to want more of that one kind of thing.

11ty introduction

An introduction to Eleventy from Jerome Coupe is well worth a read. Also in French.

Designing accessible color systems from Stripe

Good stuff from Stripe on the accessibility of colour in their dashboard.

With the existing tools we found, it was hard to create a color system that allowed us to pick great colors while ensuring accessibility. We decided to create a new tool that uses perceptual color models to give real-time feedback about accessibility. This enabled us to quickly create a color scheme that met our needs, and gave us something we could iterate on in the future.