In my fourth article for 24ways over the years, I wrote about typesetting the right rag.
One of the first little typesetting trips I was taught – in my internship at an advertising agency – all those years ago, was how to make text fit within a given space, but still read well. This involved a dance of hyphenation, letter-spacing, leading and type-size. But a crucial ingredient of this recipe was the soft-return.
Scanning a piece of text I was looking for certain criteria – or violations – that needed a soft-return (or, in Quark XPress, shift-return). Using those violations, I would typeset the right-rag of the piece of text, and then use hyphenation, and what-not, to tease the rag into as smooth a line as possible. All whilst ensuring the content was pleasurable to read. In a perverse kind of way, I always enjoyed this part of the typesetting process.
My article on 24ways is about how we can apply this thinking to the web, where the inherent lack of control on the medium means we have to apply things in a slightly different (read: clumsy) way.
Emma read the article this morning and pretty much summed up the way I feel when I read text sometimes.
Just like a musician listens to music, I view text in a different way to most people. I just forget that I do it most of the time.
I can hardly believe that 24ways has been running since 2005. In the web years, that’s like 72 years ago. It’s a credit to Drew, Brian, Anna, and Owen. It’s not easy running this year in, year out, on a daily publishing schedule for a month. Hours and hours of work go into this, and we should all be thankful for their time and effort. Oh, and let’s not forget Paul, who has given 24ways a lovely redesign this year (you can read more about that on his blog)