From The Guardian: 20 predictions for the next 25 years
Predictions for Advertising:
Society once did a deal accepting advertising because it seemed occasionally useful and interesting and because it paid for lots of journalism and entertainment. It's not necessarily going to pay for those things for much longer so we might start questioning whether we want to live in a Blade Runner world brought to us by Cillit Bang.
For The Web:
The open web created by idealist geeks, hippies and academics, who believed in the free and generative flow of knowledge, is being overrun by a web that is safer, more controlled and commercial, created by problem-solving pragmatists.
Slightly concerning. But, interestingly:
By 2035, the web, as a single space largely made up of webpages accessed on computers, will be long gone. As the web goes mobile, those who pay more will get faster access. We will be sharing videos, simulations, experiences and environments, on a multiplicity of devices to which we'll pay as much attention as a light switch.
The price of ubiquity, I guess.
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